Nereid Biomaterials
Nereid’s team of material scientists, microbiologist and oceanographers are working across industries, academia and government to develop biodegradable materials for the ocean. They partnered with Gesso to develop a brand identity that showcases their inspiring initiative. We engineered a visual representation of their concepts in a detailed infographic, extended their identity across powerpoint templates, information guides and much more to create a cohesive trustworthy brand experience.
SERVICES
Brand Identity
Brand Standards
Digital Media
Infographic Design
Their modern logo is packed with meaning.
It is shaped out of half of a mermaid’s fin. If you dive deep into the word Nereid you will find it means daughters of the sea. Which is fitting because the 3 founders of Nereid Biomaterials are all women - there are three distinct columns of organic shapes to represent them. The organic circle shapes themselves represent plastic pellets, the organic matter they are utilizing to initiate decomposition and water droplets in a wave splashing.
Their ideas - visualized
After our discovery meetings and receiving plenty of doodles and notes from the talented scientists at Neried Biomaterials, Gesso engineered a visual representation of their discoveries and process in the above infographic. The detailed illustration represent 4 methods of degradation they utilize.
“Plastic waste may soon outnumber fish in the ocean.”
Learn more about Nereid Biomaterials inspiring initiative to decrease plastic in our oceans in the video link above.